Why EILI The framework Services About Meet Ellie
Beta — May 2026

Twenty-five years of consulting.
One coach, built on all of it —
for every leader, in every moment.

For most leaders, deep coaching support has never been within reach. Ellie was designed to carry what we have learned into places we cannot always go — a thoughtful, grounded coach who meets you in the moments that land hardest, and helps you find your way through them.

IC
Early career
Manager
Mid-leader
Senior
C-suite
From IC to C-suite — every leadership level.
Meet Ellie For organizations
E
Ellie
Private to you · Always available
First-time manager · Difficult feedback
I had to give critical feedback for the first time today. I don't think it landed well.
Those first times can stay with you. It's rarely just about the words — it's the whole weight of the moment. What do you think didn't land?
Conversations are private to you — never visible to your employer
Where we sit

Coaching once a week doesn't translate
to the moment. Ellie is always there.

Sessions once a week or once a month don't translate well to the moment: you have to prioritize what you want to say, and the skill gaps slip through the cracks. EAPs sit at 3–7% utilization. Executive coaching rarely reaches below the senior tier. Wellness apps offer content — not coaching. Ellie is always there — available to every person, at every level, in the moment it actually counts.

Clinical platforms
Lyra, Spring Health, Modern Health
✓Clinical credentialing
✗Daily leadership moments
✗Coaching at every level
✗Leadership calibration
~Privacy by architecture
Coaching platforms
BetterUp, CoachHub, Bravely
✓Human coach depth
✗Scales to IC and manager
✗In-the-moment availability
✗Per-seat economics
✗Whole-person scope
Wellness apps
Calm, Headspace, Insight Timer
✓Broad accessibility
✗Actual coaching
✗Memory across time
✗Leadership context
✗Cohort insights
EILI / Ellie
The capacity layer
✓IC to C-suite calibration
✓In-the-moment coaching
✓Whole-person scope
✓Privacy by architecture
✓Cohort signals for orgs
The framework

Built from what we have seen actually work —
not a script, not a chatbot.

Theoretical knowledge of emotional intelligence is not enough. You can understand every model, read every book, complete every workshop, and still freeze — or respond in ways you did not intend — in exactly the moment you needed to speak. Because the moment is where it gets hard. The EILI Framework grew out of what we have seen actually work, in real situations, with real people, under real pressure. Every Ellie conversation runs on it.

01
Assess
Before anything else, you need to understand what you are actually working with — what is happening in the room, in the dynamic, in yourself. Everything that follows is built on that clarity.
02
Regulate
Regulation is not about suppression, or performing a calm you do not feel. It is about creating the internal conditions that make it possible to think and act with intention. Ellie works with you where you are.
03
React
Not the perfect response — your response. One that is true to who you are and right for what the situation actually calls for. Ellie offers choices, not a script.
04
Reflect
Build genuine competence over time without getting lost in self-criticism or loops that go nowhere. Ellie leaves a question. Growth lives in the space between what happened and what you make of it.
Who Ellie serves

Designed to accompany you through
every sphere of your life.

Most coaching never reaches beyond the senior tier. Ellie is designed to go further — accompanying every leader through the pressures of their role, and through the life they carry alongside it. At work, in partnerships, as a parent, a colleague, a friend. Ellie treats you like a whole person, and understands how every sphere of your life informs how you experience each moment.

At work, at every level
From your newest hire to your most senior leader
The feedback conversation you have been putting off. The team dynamic that is costing more than people are saying. The promotion that changed your role faster than it changed how people see you. Ellie meets you in the professional moments that land hardest.
In partnerships and close relationships
The conversations that matter most are often the hardest to have
The dynamic that keeps replaying. The thing that did not land the way you meant it. The distance that has been growing in a relationship you care about. Ellie helps you find your footing — before the conversation, during it, and after.
As a parent, sibling, or adult child
The people we love most are often the ones we find hardest to navigate
The parenting moment that caught you off guard. The family dynamic that resurfaces at exactly the wrong time. The relationship with your own parents that still carries weight. Ellie is there for the spheres of your life that do not fit into a work calendar.
In transitions, community, and identity
The moments when who you are feels like it is shifting
A career change. A move. A role or identity that is evolving beneath you. The communities you belong to, and what they ask of you. Ellie accompanies you through the whole of your life — not just the parts that happen between nine and five.

Ellie also holds the whole person — the hard evening before the hard meeting, the caregiving weight, the identity in transition. Every sphere, one continuous life.

Privacy by architecture

Not a policy. A data model.

Your conversations with Ellie are private to you. Your employer cannot see them. Your manager cannot see them. What you share stays between you and Ellie — not as a policy, but as a structural guarantee.

Your conversations, yours alone
Nothing you share with Ellie is visible to your employer, your People team, or anyone else. Not the content, not the themes, not any inference drawn from it.
Collective patterns, never individual ones
Where organizations see aggregate signals, no individual can be identified within them. The thresholds that make this real are enforced in code, not managed in a settings panel.
Memory you control
Ellie remembers what you have shared so coaching builds over time. You can review, correct, or delete anything Ellie holds about you, at any time. Memory belongs to the person — not the platform.
What Ellie shares with you
Your conversation historyYours
What Ellie has learned about youYours
Your reflections and patterns over timeYours
The ability to edit or delete your memoryYours
What no one else can see
Your conversation contentNever shared
Your individual patterns or themesNever shared
Anything that identifies youNever shared
Your memory or reflectionsNever shared
Read the full privacy architecture

For mid-market organizations. 200–2,000 people in knowledge work, with a CHRO or Director of People who takes culture seriously. You have invested in leadership development programs that teach skills — and you have watched managers still struggle under pressure because the emotional foundation was never part of the curriculum. There is no shortage of EI content in the world. What there tends to be a shortage of is depth, and support in the moment. That is the gap Ellie is built for.

See how organizations use Ellie
How to work with us

The consulting work is profound, and it has limits of scale.
Ellie is our answer to that tension.

The two offerings grow together. What Ellie surfaces — in aggregate, in anonymized form — informs the consulting work. What we learn in the consulting work shapes how Ellie develops. Most organizations begin with one and, over time, draw on both.

Flagship · Beta
✦
Ellie — AI EI Coach
Ellie is available to every person in your organization — from your earliest-career employees to your most senior leaders — with anonymized collective insights for your People leaders. Also available as a direct individual subscription.
Meet Ellie
◈
EILI Organizational Consulting
We work alongside organizations building emotional intelligence into how they actually operate — not as a training program, but as a way of working. Leadership development, culture strategy, and the difficult work of translating what people are carrying into decisions that actually help.
Talk to us
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Research and thought leadership
Video, podcasts, peer-reviewed research, and a growing resource library. We translate what we observe — in aggregate, in practice, over time — into honest insight about the state of emotional intelligence at work.
Explore resources
Our founders

We do not theorize from the outside.
We go in, and we stay until the work is real.

Dr. Romola Porchuk
Dr. Romola Porchuk
Co-Founder Eili
Twenty-five years helping architect organizational culture, supporting leaders and helping organizations in transition crisis. Romola holds a doctorate in clinical psychology and has researched, published and practiced in organizational psychology and has grounded this experience in the development of Eili.
Mischa Mackie
Mischa Mackie
Co-founder, EILI
Twenty-five years designing people-centered systems across international organizations, with a background in architecture and graduate work at the London School of Economics. The question that has run through all of it: how do organizations actually build the human capacity that everything else depends on.

The gap between "I'm fine"
and "I need a therapist"
is where most leaders actually live.

Ellie is built for that space. Not a wellness app. Not a clinical service. A coach — in the moment, at every level, for the whole person.

Meet Ellie Talk to us about your organization